As more an more people go online and spend time on social network sites, the management of a companies online presence has become a huge challenge.  Small and medium sighed companies usually don’t have the time or the in house resource to tackle this growing “opportunity”.  The opportunity is in quotations because the opportunity could suddenly be a threat if for instance some disgruntled customer or even a competitor where to write some thing detrimental. Therefore management of social media is becoming very important for even the smallest of the companies.